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Guides & gear for the first years

Calm, clear guidance for every little stage.

Research-led guides that follow current pediatric guidance, plus a small shop of baby gear we would genuinely recommend to a friend.

  • 60in-depth guides
  • AAP& CDC-aligned advice
  • 49hand-picked products

Fresh from the guides

Newly written & recently updated

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Stage by stage

Where are you right now?

How we work

Advice you can lean on

Grounded in guidance

Health and safety topics are checked against published recommendations from the AAP, CDC, NHS and WHO — and we link to the sources so you can read them yourself.

Written for real life

Short answers first, details after. Every guide is built to be read one-handed at 3am, with checklists and tables you can skim.

Honest about money

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